Another public relations consultant model that some school systems are using are similar to the Concord-Carlisle Regional School District method. As opposed to hiring an independent consultant at inflated hourly charges, they pay an in-house consultant an inflated yearly salary. This is instead of the time-honored tradition of the Superintendent of Schools telling the truth directly to parents. In Concord-Carlisle Regional School District’s case, they pay a PART-TIME communications manager $40,000 per year. Other local hires include Newton Public Schools that hire a Communications and Community Engagement Coordinator for $60,000, Marlborough Public Schools that employs a Communications Liaison for $65,000 and Brockton Public Schools with their Communications Officer making $70,000.
